Third party tools & privacy policies
This page lists the specific third party tools used on this site, what each one does, and where to read its privacy policy. You can choose which categories to allow in Privacy settings, or read our full Privacy Policy.
Web Analytics
Can be turned off in Privacy settings.
| Tool | What it does | Privacy policy |
|---|---|---|
| Umami | Counts page views and visits so we can see which pages are used and where to improve the site. | View policy |
| Microsoft Clarity | Records how visitors scroll, click and move through pages, as heatmaps and session replays, so we can find and fix confusing parts of the site. | View policy |
| Google Tag Manager | Loads and manages the measurement tags used on this site. | View policy |
Advertising
Can be turned off in Privacy settings.
| Tool | What it does | Privacy policy |
|---|---|---|
| Microsoft Advertising (Bing UET) | Measures which ads lead to a quote request, using a web beacon. When you submit the form we also send a one-way hashed version of your email address and phone number so Microsoft can match the conversion. | View policy |
| Meta Pixel | Measures which Facebook and Instagram ads lead to a quote request, using a web beacon, so Meta can show the ads to people likely to find them useful. | View policy |
Strictly necessary
Cannot be turned off, because it is required to operate the site.
| Tool | What it does | Privacy policy |
|---|---|---|
| TrustedForm (ActiveProspect) | Creates a certificate documenting your consent at the moment you submit the form. This is our record that you agreed to be contacted. | View policy |
| Privacy preferences cookie | A first-party cookie that remembers the choices you make in Privacy settings, so we do not have to ask again. | First party |
What happens when you opt out. If you select "Don't allow" for a category, we do not load those tools on your next page view and they do not set their cookies. Your choice is stored in a cookie on this device only, so you will need to set it again on another browser or device, or if you clear your cookies. Opting out does not affect your ability to request a quote or speak with a licensed agent.